{"id":193,"date":"2026-03-25T08:22:40","date_gmt":"2026-03-24T21:22:40","guid":{"rendered":"https:\/\/greatlengths.com.au\/staging\/our-world\/our-story\/"},"modified":"2026-06-15T14:50:12","modified_gmt":"2026-06-15T04:50:12","slug":"our-story","status":"publish","type":"page","link":"https:\/\/greatlengths.com.au\/staging\/our-world\/our-story\/","title":{"rendered":""},"content":{"rendered":"<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,300;0,400;0,500;1,300;1,400&#038;display=swap\" rel=\"stylesheet\">\n<style>*{margin:0;padding:0;box-sizing:border-box;}#gs-hero{position:relative;width:100vw;margin-left:calc(-50vw + 50%);height:100vh;min-height:600px;overflow:hidden;background:#2C2C2C;}#gs-hero 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playsinline preload=\"auto\"><source src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/04\/Our-Story-Short.mp4\" type=\"video\/mp4\"><\/video>        <\/p>\n<h1>A family pursuit of something better<\/h1>\n<p>Great Lengths was founded over 35 years ago by the Antonino family, with a clear intention: to create a safer, more reliable alternative to the hair extensions available at the time.<\/p>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,300;0,400;0,500;1,300;1,400&#038;display=swap\" rel=\"stylesheet\">\n<style>.gs-page-wrap{max-width:100%;overflow:visible;font-family:\"Helvetica Neue\",Helvetica,Arial,sans-serif;color:rgb(42,33,24);background:#FAF6EB;}.gs-section{max-width:1300px;margin:0 auto;padding:100px 5%;}.gs-two-col{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center;}.gs-two-col-rev{direction:ltr;}.gs-two-col-rev .gs-col-image-single{order:1;}.gs-two-col-rev .gs-col-text{order:2;}.gs-col-text{padding:20px 0;}.gs-h2{font-family:'Cormorant Garamond',serif;font-size:56px;font-weight:300;color:rgb(42,33,24);line-height:1.2;margin-bottom:28px;letter-spacing:1px;}.gs-col-text p,.gs-text-center p{font-family:\"Helvetica Neue\",Arial,sans-serif;font-size:15px;font-weight:400;color:rgb(92,80,71);line-height:1.75;margin-bottom:18px;letter-spacing:normal;}.gs-col-images{display:flex;flex-direction:column;gap:24px;}.gs-stacked-img{position:relative;max-width:600px;overflow:hidden;}.gs-stacked-img img{width:100%;height:auto;display:block;object-fit:cover;}.gs-col-image-single{position:relative;overflow:hidden;}.gs-col-image-single img{width:100%;height:auto;display:block;object-fit:cover;}.gs-caption{position:absolute;bottom:12px;left:16px;font-family:\"Helvetica 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0;background:#5C3D2E;}.gs-slider-inner{display:flex;gap:50px;animation:gsSlide 40s linear infinite;width:max-content;}.gs-slider-item{flex:0 0 auto;height:280px;overflow:hidden;border-radius:6px;}.gs-slider-item img{height:100%;width:auto;display:block;border-radius:6px;}.gs-placeholder-img{background:#E0D8C8;display:flex;align-items:center;justify-content:center;font-family:\"Helvetica Neue\",Helvetica,Arial,sans-serif;font-size:13px;color:#999;letter-spacing:1px;text-transform:uppercase;}@keyframes gsSlide{0%{transform:translateX(0);}100%{transform:translateX(-50%);}}.gs-slide-left{opacity:0;transform:translateX(-40px);transition:opacity 0.8s ease,transform 0.8s ease;}.gs-slide-right{opacity:0;transform:translateX(40px);transition:opacity 0.8s ease,transform 0.8s ease;}.gs-animate.gs-visible .gs-slide-left,.gs-animate.gs-visible .gs-slide-right{opacity:1;transform:translateX(0);}.gs-gold-line{width:50px;height:2px;background:#C5A258;margin-bottom:24px;}@media(max-width:768px){  .gs-section{padding:60px 6%;}  .gs-two-col{grid-template-columns:1fr;gap:40px;}  .gs-two-col-rev .gs-col-image-single{order:1;}  .gs-two-col-rev .gs-col-text{order:2;}  .gs-stacked-img{max-width:100%;}  .gs-slider-item{flex:0 0 200px;height:150px;}  .gs-closing{padding:40px 6% 80px;}}.gs-family-brown{width:100vw;margin-left:calc(-50vw + 50%);background:#5C3D2E;padding:60px 5% 80px;text-align:center;display:block;}.gs-family-brown .gs-col-text{max-width:900px;margin:0 auto;padding:0;}.gs-family-brown .gs-h2,.gs-family-brown h2{color:#fff;font-family:\"Cormorant Garamond\",serif;font-size:56px;font-weight:300;line-height:1.2;margin-bottom:28px;letter-spacing:1px;}.gs-family-brown p{color:rgba(255,255,255,0.85);font-family:\"Helvetica Neue\",Arial,sans-serif;font-size:15px;line-height:1.75;margin-bottom:18px;}.gs-family-brown .gs-gold-line{margin:0 auto 24px;}<\/style>\n<p><!-- SECTION 2: Text Left + Two Stacked Images Right -->      <\/p>\n<h2>A damage-free approach to hair extensions<\/h2>\n<p>Early methods relied on harsh adhesives and inconsistent materials, often damaging the hair they were meant to enhance.<\/p>\n<p>In 1993, in Rome, Matteo and Sofia Antonino set out to replace adhesives including glues and even candle wax with a safer method. They created what would become the world&#8217;s first keratin bond \u2014 a method of attachment designed to be both effective and gentle, using a protein naturally found in hair.<\/p>\n<p>        <img decoding=\"async\" src=\"\/staging\/wp-content\/uploads\/2026\/04\/sofia-venditti.png\" alt=\"Sofia Venditti, Great Lengths\">Sofia Venditti    <img decoding=\"async\" src=\"\/staging\/wp-content\/uploads\/2026\/04\/matteo-antonino.png\" alt=\"Matteo Antonino, Great Lengths\">Matteo Antonino  <!-- SECTION 3: Image Left + Text Right -->      <img decoding=\"async\" src=\"\/staging\/wp-content\/uploads\/2026\/04\/Tirupati-temple-hair.jpg\" alt=\"Temple hair sourcing, India\">    Temple hair, India        <\/p>\n<h2>Built through connection<\/h2>\n<p>At the same time of developing the keratin bond, and through direct relationships in India, the Antonino family gained access to raw, untreated hair of exceptional quality.<\/p>\n<p>Together, these developments redefined what hair extensions could be, shifting the focus from quick results to long-term performance and hair health.<\/p>\n<p>  <!-- SECTION 4: Image Slider -->      <img decoding=\"async\" src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/04\/robert_aubin.jpg\" alt=\"Great Lengths heritage image 1\" loading=\"lazy\">    <img decoding=\"async\" src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/04\/robert_aubin2.jpg\" alt=\"Great Lengths heritage image 2\" loading=\"lazy\">    <img decoding=\"async\" src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/04\/robert_aubin3.jpg\" alt=\"Great Lengths heritage image 3\" loading=\"lazy\">    <img decoding=\"async\" src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/04\/robert_aubin4.jpg\" alt=\"Great Lengths heritage image 4\" loading=\"lazy\">    <img decoding=\"async\" src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/04\/robert_Aubin5.jpg\" alt=\"Great Lengths heritage image 5\" loading=\"lazy\">    <img decoding=\"async\" src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/04\/robert_aubin6.jpg\" alt=\"Great Lengths heritage image 6\" loading=\"lazy\">    <img decoding=\"async\" src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/04\/robert_aubin7.jpg\" alt=\"Great Lengths heritage image 7\" loading=\"lazy\">    <img decoding=\"async\" src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/04\/robert_aubin8.jpg\" alt=\"Great Lengths heritage image 8\" loading=\"lazy\">    <img decoding=\"async\" src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/04\/robert_aubin9.jpg\" alt=\"Great Lengths heritage image 9\" loading=\"lazy\">    <img decoding=\"async\" src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/04\/robert_aubin10.jpg\" alt=\"Great Lengths heritage image 10\" loading=\"lazy\">    <img decoding=\"async\" src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/04\/robert_aubin11.jpg\" alt=\"Great Lengths heritage image 11\" loading=\"lazy\">    <img decoding=\"async\" src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/04\/robert_aubin12.jpg\" alt=\"Great Lengths heritage image 12\" loading=\"lazy\">    <img decoding=\"async\" src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/04\/robert_aubin13.jpg\" alt=\"Great Lengths heritage image 13\" loading=\"lazy\">  <!-- SECTION 4b: Video + Text -->      <\/p>\n<h2>Family, then and now<\/h2>\n<p>Great Lengths remains a family-owned business to this day \u2014 both at its headquarters in Rome and through its long-standing presence in Australia and New Zealand.<\/p>\n<p>In Australia, the Aubin family has led the brand for decades, bringing with them over 70 years of experience within the professional hair industry and three generations in the haircare industry.<\/p>\n<p>Across that time, they have introduced and developed some of the industry&#8217;s most respected professional-only brands such as Pivot Point, Matrix, and La Biosthetique \u2014 always with a focus on education, quality, and long-term relationships with hairdressers.<\/p>\n<p>This continuity has shaped Great Lengths into what it is today: a brand built on consistency, trust, and a long-term view of the industry.<\/p>\n<p>    <!-- SECTION 5: Our Story is a Journey -->      <video id=\"gs-journey-vid\" autoplay muted loop playsinline style=\"width:100%;height:auto;border-radius:6px;display:block;\"><source src=\"https:\/\/greatlengths.com.au\/staging\/wp-content\/uploads\/2026\/05\/GreatLengths_Australia.mp4\" type=\"video\/mp4\"><\/video><button onclick=\"var v=document.getElementById('gs-journey-vid');v.muted=!v.muted;this.textContent=v.muted?'u266A Sound On':'u266A Sound Off'\" style=\"position:absolute;bottom:12px;right:12px;background:rgba(0,0,0,0.6);color:#fff;border:none;padding:8px 14px;border-radius:20px;font-family:Montserrat,Helvetica Neue,sans-serif;font-size:12px;letter-spacing:1px;cursor:pointer;backdrop-filter:blur(4px);\">\u266a Sound On<\/button>        <\/p>\n<h2>Our Story is a Journey<\/h2>\n<p>From hands-on training days to creative collaboration, Great Lengths Australia brings together a passionate community of hairdressers united by a commitment to excellence.<\/p>\n<p>Through education, mentorship, and shared experience, we have built something greater than a brand \u2014 a network of professionals who believe in what they do.<\/p>\n<p>This is a glimpse into our journey.<\/p>\n<p>  <!-- SECTION 6: Closing --><\/p>\n<p>What began as a family-led solution has become a global standard \u2014 while remaining true to its original purpose.<\/p>\n<p>\t\t\t\t\t<a href=\"\/staging\/our-world\/ethics-sustainability\/\" style=\"text-decoration: none; color: #F5F0EB; display: inline-flex; align-items: center; gap: 16px;\">Interested to see how we operate ethically and transparently?&rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A family pursuit of something better Great Lengths was founded over 35 years ago by the Antonino family, with a clear intention: to create a safer, more reliable alternative to the hair extensions available at the time. A damage-free approach to hair extensions Early methods relied on harsh adhesives and inconsistent materials, often damaging the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":190,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-193","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our Story | Great Lengths Hair Extensions Since 1991<\/title>\n<meta name=\"description\" content=\"Discover the story of Great Lengths, the world&#039;s leading premium hair extension brand since 1991. 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